What people name their business has a great deal of significance
It represents how the business wants to be seen, what they offer, how they will be remembered and what they will be remembered for. Some company brand name ideas are based on name recognition, such as Amazon.com or Sam’s Club. Both of these represent famous names that are recognized by consumers everywhere.
There are creative and interesting ways to advertise business using the name in funny and imaginative ways, no matter what the name might be. Humor is a very good way to make people interested in what you are offering. Some advertise their purpose in plain, easy letters, like Sav-a-lot. This kind of name can be used for nearly any store, no matter what the merchandise is.
Shuffling or eliminating common letters is something that many business owners choose to do, to make their business stand out from others in the telephone book or directories. When someone wishes to be at the top of the list, they may choose a name that has one, two or even three a’s at the beginning. This ensures a spot at the top of the list.
Naming a business after one, both or all of the owners is also seen very often. For example, the ice cream makers, Ben and Jerry, were successful using their names in the product title. The different varieties of ice cream sold by Ben and Jerry are also given quirky, funny labels so that the taste is more easily remembered for a future purchase.
When the name of the business or individual products sold by the label brings a smile to the face or gives a pleasant feeling, people are more drawn to buy it. Using happy words, like Sunshine, Daylight, Freedom or Springtime is sure to elicit pleasant, cheerful thoughts. Daycare centers and pet stores take advantage of these pleasant words to make sure their customers think of happy things when they visit.
When anything, from businesses to brands of ice cream, is given strangely spelled or unusual names, people will be more likely to sit up and take notice. The brain focuses on the misspelling and then the product itself gets the attention the makers are looking for.
Some businesses will focus on the consumer and the amount of money they might have to spend. There are dollar stores popping up so quickly, soon there will be one on nearly every corner and in every strip mall. The names they choose usually have the word dollar somewhere in the title so that any consumer passing by will know that it is the place to buy anything for a dollar. Other stores are known for being under ten dollars or are generally inexpensive, and these places often like to keep the word dollar in the title so the consumer understands what kind of store it is.
Business owners who are thinking up brand name ideas have a lot of choices in front of them. They can choose to be funny, straightforward, quirky, representative or strictly by letters. Whatever the name was chosen, it should be as memorable as possible.